When lecturer Katie Krueger wanted to teach students in her class, Marketing in the Digital Age, how to use Google Analytics and Google Adwords as practical tools they might encounter in the workplace, she was at a loss. Krueger didn’t have the time or expertise to build a curriculum around them. That’s when she reached out to Software Training for Students (STS) to see if they could help.
“From the beginning,” Krueger said, “they were open to building a training that was the best fit for my class and with the most useful information to fit my curriculum.”
Software Training for Students builds custom technical trainings for instructors and comes into the classroom during the normally scheduled meeting time to deliver the training. For the digital marketing course, the STS trainer met with Krueger to go over what the goals of the course were and how to best fit the information into the curriculum. The trainers are students, making the information more accessible to students who might be intimidated by the technical nature of the presentations.
The topic doesn’t have to be obscure. Even if students could use better skills in excel, Microsoft, Graphic Design or a variety of other topics, an STS training is a great solution.
“In the end,” says Krueger “it was a very useful training for my class. The students learned about a tool they might use in their marketing jobs and I myself got to learn something new.” The evaluations showed that the students enjoyed the training and took away some practical knowledge.
If you would like to learn if a STS training could fit into your classroom, contact them today to discuss how to make it work.