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Automatic Sync Captioning PresentationSlide 1 Adding Meaning To Media Through CaptioningAdding Meaning To Media Through Captioning Pat Brogan, Ph.D. pat@automaticsync.com
Slide 2 AgendaAgenda Overview of AST, Captioning Examples Research Captioning options
Slide 3 About Automatic Sync TechnologiesAbout Automatic Sync Technologies Funded in part by a DoE grant Extensive use of automation to lower costs 40+ formats available for web and broadcast Professional human transcribers, NOT speech recognition 1000+ customers, mostly Higher Ed Automated ingest, administration, work scheduling/distribution, caption formatting, synchronization, output generation
Slide 4 Pat Brogan, Ph.DPat Brogan, Ph.D Education technology professional Senior positions at IBM, Apple, Borland, Macromedia, Academic Systems, Echo360 Served as adjunct faculty member at Leavy School of Business, Santa Clara University Ph.D. in human and organizational behavior with research evaluating cognitive and affective factors across different modes of learning Participated in various task forces on learning and accessibility standards; published
Slide 5 Captioning OverviewCaptioning Overview Captioning refers to the process of taking an audio track, transcribing the words to text, and synchronizing them with audio and video The term subtitling is frequently interchanged with captioning though frequently subtitling is used in conjunction with conveying information in a different language that the audio track For TV, the caption file is delivered as line 21 and is rendered through an encoder in the TV Legislation for captioning started in the 198os, and evolved with mandates for captioning most daytime and prime time TV in 2006 As video has been transitioned to the Web, new formats of integrating video with captions have been developed. Captioning is not yet mandated for Web-delivered video, though the 21st century communications act bill would mandate captioning
Slide 6 What does AST do?What does AST do? Off-line captioning for the following: Streaming Web media Windows Media Real QuickTime Flash Podcast media, iTunes, YouTube, Google Video DVDs Videotape Broadcast Transcription services
Slide 7 Captioning TerminologyCaptioning Terminology Transcription vs. Captioning Subtitling vs. Captioning Open vs. Closed captioning Post vs. Real-time Web vs. Broadcast 7 youtube cc2.png popup captions.png text document.png tv captions.png
Slide 8 Why Caption and Transcribe?Why Caption and Transcribe? Compliance with state and federal mandates Improve access to learning materials Improve learning Provide content appropriate for different learning styles Support at-risk students (DSS, ESL) Make content more discoverable and reusable, optimize search engine performance 8
Slide 9 Captioning Lecture CaptureCaptioning+ Lecture Capture Combination is powerful Captioning adds real value: discoverability, searchability, navigability Makes content reusable Supports different learning styles, modes Provides additional learning assets for students
Slide 10 Lecture Capture in HEDLecture Capture in HED lecture capture.png plan to priovide lc.png lectures published.png formast for LC.png
Slide 11 Mediasite Recorded LectureMediasite Recorded Lecture PPTDE47.png
Slide 12 Captioned Recorded LectureCaptioned Recorded Lecture 13 Echo player.jpg
Slide 13 YouTube - TLInteractiveUNC_s Channel-1.jpg14 YouTube - TLInteractiveUNC_s Channel-1.jpg
Slide 14 M. D. Anderson Flash Player.jpgM. D. Anderson Flash Player.jpg
Slide 15 The Rolling TranscriptThe Rolling Transcript CMU lecture capture transcripts.png Students retain more if they are able to 'read ahead' and have more of the transcript visible
Slide 16 TranscriptsTranscripts Edit.gif 00778144 Macintosh HD C346E626:
Slide 17 iTunesU Accessible ContentiTunes.jpg iTunesU Accessible Content
Slide 18 Captioned iPhone AppsEducomm.ppt-1.jpg Captioned iPhone Apps
Slide 19 Accessible GovernmentObama inauguration.png stay connected.png Accessible Government
Slide 20 Wisconsin commencementWisconsin commencement
Slide 21 UNC Wikipedia exampleUNC Wikipedia example
Slide 22 Range of Disabilities in College StudentsRange of Disabilities in College Students
Slide 23 Federal Accessibility legislation:Federal Accessibility legislation: ADA Section 504 No otherwise qualified individual with a disability in the United States... shall, solely by reason of her or his disability, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, service or activity receiving Federal financial assistance or under any program or activity conducted by any Executive agency or by the United States Postal Service. Web-based communications for educational institutions are covered http://www.hud.gov/offices/fheo/disabilities/504keys.cfm ADA Section 508 1194.24 standards apply to: streaming media such as broadcast and cable signals, as well as online presentations must correctly receive and display closed captions 1194.24(c) & (d) & (e) "All training and informational video and multimedia productions must contain captions
Slide 24 State Accessibility InitiativesState Accessibility Initiatives At least 16 states (including NY, TX, MO, NC, VA, IL, OK, CA) have accessibility laws for education. Most violations would be filed as civil rights violation claims States policies at: http://accessibility.gtri.gatech.edu/sitid/stateLawAtGlance.php Missouri mandates publishers provide captioned materials
Slide 25 California AB 386California AB 386 Pending legislation for publishers Addresses captioning and transcription Requires publishers to caption upon request or provide license for campuses to caption Time constraints 10 days to respond or license is granted to school to caption and share with other schools 14 days to provide electronic access to caption files or 7 days for media http://info.sen.ca.gov/pub/09-10/bill/asm/ab_0351-0400/ab_386_bill_20090413_amended_asm_v98.pdf
Slide 26 TranscriptsTranscripts Needed to generate captions Have value for all students Searchable Can launch audio and video Can obviate the need for sending some note-takers to support DSS students
Slide 27 Captions Improve: Searchability, Discoverability, NavigabilityCaptions and transcript text can be used as meta-data for SEO (search engine optimization) Can work with variety of tools: Google video, AST search, Reelsurfer CNET captioned video drove 30% increase in Google hits Captions Improve: Searchability, Discoverability, Navigability
Slide 28 Learning Outcomes: SFSU StudyLearning Outcomes: SFSU Study American Indian studies class, 2007 Instructional video materials delivered randomly to students-50% with captions 50% without Two trends emerged: No captions: students were quite passive and silent during class discussions - with the usual "usual speakers" dominating the conversation and generalizations were pervasive. With captions: students were more engaged and responsive to the questions asked about the film. In a similar vein, students made interesting analogies to their everyday lives and reference to specific information and events from the video was much more abundant. The most exciting of all was the correlation between this usage of captions and the students' grades with an average increase of 1 full GPA for students exposed to captions. Source: And Captions For All? A Case Study of the Relevance of Using Captions in a College Classroom by Robert Keith Collins, Assistant Professor, American Indian Studies
Slide 29 Learning Outcomes: SJSU User Feedback on CaptioningLearning Outcomes: SJSU User Feedback on Captioning Better Absorption of Material It helped me to catch words that I didn't understand, and also helped with spelling. It allows me to pause the lecture and take notes from the captions when my note-taking lags behind the spoken lecture. I caught several things the second time around reading captions that I did not listening the first time around. Allows Better Interactivity with Course Material I much prefer the captioned lectures and being able to look at the links while you are talking. So far this has been the BEST online class I've taken at SJSU, others should learn from your example. stockvault_7647_20070524.jpg
Slide 30 SJSU User Feedback on CaptioningSJSU User Feedback on Captioning Diversifies Delivery of Video Media I was able to read at my desk without having the audio turned on so that others in my office wouldn't be bothered. Captions also allow you to view videos when you are in a situation where you are not able to use sound.
Slide 31 Campus Captioning ConsiderationsCampus Captioning Considerations Defining policy: what content, which audiences, quality metrics, process Identifying responsible owners Integrating into learning strategy Selecting approaches & vendors Facilitating procurement of resources Workflow automation Budget 33
Slide 32 Scope of Captionable Media34 Scope of Captionable Media University Communications (Promo and news videos) Distance Learning materials, Podcasts Recorded classes and learning objects Material posted in content portals VHS/DVD library archives Broadcast productions Special Event videos Student content Example of inventory tool cc logo.png
Slide 33 Prioritization CriteriaPrioritization Criteria Time/urgency Budget Expected usage frequency Lifespan Audience Internal/external Primary purpose Review or core instruction cc logo.png
Slide 34 CSUCSU Leads the country in accessibility policy Created Accessible Technology Initiative Evaluated options and vendors Facilitated procurement with AST with system-wide contract Task force looking at content policies, effectiveness metrics Offered educational webinar: ABCs of captioning http://teachingcommons.cdl.edu/access/docs_multi/CaptioningWebinar.shtml The CSU is a leader in high-quality, accessible, student-focused higher education. With 23 campuses, 450,000 students and 47,000 faculty, we are one of the most diverse and affordable college systems in the country. 36 From CSU home page
Slide 35 Rethinking The Accommodation ModelRethinking The Accommodation Model Proactive vs. reactive Ask student which options will help them learn best? Example: Deaf students choices: Sign language interpreter CART system Recorded lecture with transcripts/captions Note takers Systemic solutions vs. one at-a-time Communicate and coordinate programs between media/classroom services and disability services
Slide 36 Work with Media DepartmentsWork with Media Departments which dept lecture capture.png
Slide 37 Disability Support ProcessDisability Support Process Current Process--ASU Request for accommodation goes to Disability Services Request for accommodation passed on to faculty member Copy of request goes to UTO Accommodation made in several ways: Note taker sent to class Sign language interpreter(s) hired Realtime transcription created and transmitted Captioning and/or transcription service cleaned up, published
Slide 38 Why Use Content Portals?Why Use Content Portals? Extensive adoption=distribution Minimal training/ end user support Inexpensive Ubiquitous, cross-platform and devices Adds value to brand Creates framework to sell content Auto publish, RSS update 43
Slide 39 YouTubeYoutube.png YouTube 160+ Universities, 30K videos
Slide 40 iTunes UitunesU.png iTunes U 250+ universities 175K Public Educational Learning Objects 58M users
Slide 41 Effect of ErrorsEffect of Errors Actual Test
Slide 42 Error Rates for General CaptioningError Rates for General Captioning
Slide 43 Captioning to Develop LiteracyCaptioning to Develop Literacy
Slide 44 Customer ReferencesCustomer References University of Central Oklahoma Tulsa Community College University of California at Berkeley Stanford University University of Kentucky University of Nevada at Las Vegas The California State University System North Carolina State University Apple Computer Cisco Networks CNET-TV Lockheed Martin Company NASA Langley Research Center National Institute of Standards and Technology (NIST) Federal Communications Commission (FCC) National Institute of Health (NIH) Pension Benefit Guarantee Corporation (PBGC)
Slide 45 Other ResourcesOther Resources Take a look at AST s home page for more information: http://www.automaticsync.com Examine our growing series of how-to videos (all captioned!) at: http://www.automaticsync.com/help All of AST s different result types and what they are used for: http://www.automaticsync.com/caption/results_faq.htm In-depth presentation on different ways to caption: http://easi.cc/archive/caption/caption-webinar.htm To apply for a login ID on the CaptionSync system: http://www.automaticsync.com/caption/sign_up.php
Table of ContentsResourcesThe object immediately following this sentence is the media player.
