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University of Wisconsin-Madison Web Accessibility 101 - Policy, Standards, and Design Techniques

Accessible Multimedia

What you will find in this lesson?

 

Overview

Multimedia includes video, audio, and animations. Multimedia that isn't accompanied by an accessible alternative can be major obstacle to an individual that is not able to see or hear. Two Section 508 standards relate to multimedia. Section 508 - Standard (b) presents requirements for making multimedia accessible. Section 508 - Standard (m) indicates that designers using multimedia need to provide users with a location to download a plug-in to run the multimedia file.

Section 508 - Standard (b)

Equivalent alternatives for any multimedia presentation shall be synchronized with the presentation.

Section 508 - Standard (m)

When a web page requires that an applet, plug-in or other application be present on the client system to interpret page content, the page must provide a link to a plug-in or applet that complies with §1194.21(a) through (l).

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Note: This page presents Standard (b) first. An explanation of Standard (m) is provided further in the page.

Explanation - Standard (b) - Alternatives for Multimedia

The sense of hearing is needed to comprehend meaning in an audio file. A video may be understood by the user through either the sense of vision or the sense of hearing, or both. Animations produced by software such as Macromedia Flash, are similar to video in that understanding the output relies upon vision, hearing, or both.

It is important to provide alternatives for individuals that are blind or have partial vision and for people that are deaf or have hearing loss.

Ask the following questions when considering the accessibility of multimedia:

  • Could I gather meaning if I can't see the multimedia?
  • Could I gather meaning if I can't hear the multimedia?

After answering these questions, you can begin to construct alternative content. What is alternative content?

Video - Alternative Content

Alternative content for video will include both captions for spoken word and auditory descriptions of relevant action taking place on the screen. These alternatives should be synchronized with the action taking place on the screen. Modern video players support captioning and allow users to turn the caption on or off.

Audio - Alternative Content

The alternative for audio is a text transcription. The text transcription should be in HTML form. Rather than listening to the content in the audio file, the user will read it as they would any other content. This text transcription needs to be placed in the near vicinity of the audio file. Ideally, the link to the audio file is accompanied by a second link that transports users to a web page where they can read the text transcription.

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Example of Accessible Video


"Introduction to ScreenReaders" with Neal Ewers of the Trace Research Center is a short video demonstrating how screen readers assist the blind to navigate the web, access the electronic page, and more. Please note this is a 12mb file so it will be slow to download using a modem connection. Copies of this video can be purchased from the UW Madison, DoIT Tech Store, (608) 262-7253. This video requires the QuickTime player.

A transcription of the screen reader video was added to the movie using MAGpie.

*NOTE: While watching the movie, you can click the "CC" icon at the bottom of the movie screen to see a closed caption as illustrated by the image below.

example QuickTime screen  of closed caption icon

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 Techniques for Creating Accessible Alternatives

Video - Accessible Alternatives

Video files require captioning. Captioning functionality is available in video editing software such as Adobe Premier and Sonic Foundry's Video Factory. This online course is not the appropriate forum to present the techniques for captioning video in professional video editing software such as Video Factory or Premier. Captioning can also be completed using the National Center for Accessible Media's (NCAM) MagPie application. MagPie is free and can be downloaded from the NCAM web site. Directions for its use are also available at the NCAM site.

One of hurdles to clear in developing a caption is to generate the text. Some speakers may script their content prior to delivery. There are organizations that will generate text transcriptions for captioning from video. These services are not free.

Audio - Accessible Alternatives

The accessible alternative for audio is a text transcription. A text transcription should be stored as a HTML file. Keep this file as simple as possible. Make the transcription available as a hyperlink immediately preceding or following the audio link.

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Explanation - Standard (m) - Proper Notification for Plug-Ins

Standard (m) requires that if a plug-in is required to view information, the user needs to be able to acquire the necessary plug-in. Plug-ins include the Quicktime player, Real player, Macromedia's Flash player, etc.

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Technique for Providing Access to a Plug-In

This requirement is easily satisfied. A designer needs to place directions for plug-in download near any link that activates a plug-in. The following paragraph is copied from earlier in this page. It fulfills the requirement of Standard (m).

"Introduction to ScreenReaders" with Neal Ewers of the Trace Research Center is a short video demonstrating how screen readers assist the blind to navigate the web, access the electronic page, and more. Please note this is a 12mb file so it will be slow to download using a modem connection. Copies of this video can be purchased from the UW Madison, DoIT Tech Store, (608) 262-7253. This video requires the QuickTime player.

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Other Considerations

There are instances where a reliance upon solid judgment and/or pedagogy is necessary. An example.

A professor is leading a study of speech impediments. This professor has video taped a child speaking about a book that he has read. Students are assigned a project that requires them to view the video and analyze the child's speech. To complete this assignment, the student needs to hear the student speaking.

What is appropriate captioning for this child's speech? Surely, the caption shouldn't include a description of the child's impediment characteristics as this would defeat the purpose of the assignment. This situation has undoubtedly happened in the past, before the age of on-line courses. How would the faculty member have accommodated a student that is deaf or hard of hearing in the classroom for this assignment? Faculty may need to rely upon pedagogy to guide their instruction and plan for appropriate accommodations as they arise. One possible solution... Remember that all web pages need to provide contact information. The University's policy point three requires this information. Providing this contact information near the video is surely a step in the correct direction. At the very least, a student is able to notify the instructor that a problem exists.

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Validation Technique(s)

The testing measures that follow can be used to evaluate compliancy of your web page(s) with the concepts presented for Standard (b) and Standard (m).

Standard (b)

  • search the site for all audio files - is a text transcription provided in the immediate vicinity of the audio file
  • view all video clips and evaluate whether captioning is embedded
  • use up-to-date JAWS or Window-Eyes screen readers to listen to Flash animations

Standard (m)

  • search the site for all files that will require the use of a plug-in (PDF, Quicktime, etc.) - is a link to the plug-in vendor available

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complete the multimedia self-assessment